An image of a Tee Box pro using forj ai with a golfer.

Forj AI

AI-Powered Golf Coaching & Player Development Technology

Our proprietary software Forj AI gives you a personalized practice plan based on your coaching, goals, and progress, helping you stay focused between sessions.

4 Ways In

Where Do You Want to Start?

1.

Tee Box Tour

2.

Performance Assessment

3.

Club Fittings

4.

Become A Member

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The Best Player
Development Platform

Forj AI

Many golfers find themselves eager to improve, but lack clear direction for their practice between lessons. Without a personalized routine, practice can become repetitive, inconsistent, and ineffective.

Forj AI is Tee Box’s proprietary golf development platform that is changing how golfers train. It provides the structure, accountability, and feedback players need to make each practice session count.

This tool delivers personalized practice plans, actionable feedback, and measures progress based on your specific goals, skill levels, and coaching recommendations.

A Box Pro analyzing the results of a session using TrackMan technology.

What is Forj AI?

AI-Powered Golf Coaching & Player Development

A Box Pro analyzing the results of a session using TrackMan technology.

Forj AI is an AI-powered golf coaching and player development technology created by the Tee Box team that creates a more individualized learning experience. It helps golfers stay engaged, practice with intention, and make consistent improvement.

Get More From Every Practice Session

This digital coaching companion extends the value of every lesson and helps golfers:

  • Track improvement over time
  • Stay connected to their coach and training plan
  • Receive personalized training recommendations
  • Organize practice sessions around clear objectives

Tee Box PGA Certified coaches provide invaluable in-person instruction and feedback, and Forj AI reinforces this. It offers a centralized place to revisit lesson notes, practice plans, and coaching tips between sessions.

How It Works

Forj AI brings your golf development process together in one platform, connecting coaching, practice, skill development, fitness, equipment, and long-term progress.

This technology turns complex information into a personalized action plan, with targeted drill recommendations and continuous guidance to help you reach your full potential.

This customized approach creates a learning experience that is more detailed and effective than generic practice routines.

The Tee Box golf club and ball icon.

How Forj AI Improves Your Game

Improvement happens by practicing with purpose. Our coaches use Forj AI to create practice plans that keep players focused on skills that will have the greatest impact on their game.

With defined goals, organized practice, and consistent feedback, golfers spend less time guessing and more time making meaningful progress. This advanced tool also helps you track your achievements and helps you stay focused on long-term success.

How Tee Box Uses Forj AI

A Tee Box Pro helping a golfer with forj ai.

Personalized Practice Plans

Tee Box coaches use Forj AI to reinforce instruction and create structured practice plans based on each golfer's goals and lesson outcomes.

Forj AI helps you train with:

  • Clear practice priorities
  • Progressive skill development
  • Drills designed around individual needs
  • Consistent reinforcement between lessons
A Tee Box Pro and golfer practicing a swing.

Connecting Lessons and Practice

One of the biggest challenges in golf improvement is remembering what was covered during a lesson. It’s easy to forget important coaching cues or lose focus during independent practice.

Forj AI helps bridge the gap between coaching sessions and individual practice by giving golfers an easy place to:

  • Review coaching notes
  • Follow specific, assigned drills
  • Stay focused on lesson objectives
An image of the technology used at Tee Box to track player progress.

Tracking Player Progress

Clear improvement is easier to measure when it’s documented. With Forj AI, it's easy for golfers and coaches to monitor skill development over time.

Forj AI monitors progress through:

  • Goal tracking
  • Skill progression
  • Performance trends
  • Long-term improvement
  • Completed practice sessions

The more consistently players use Forj AI, the easier it becomes to evaluate progress and guide future development.

Meet The
Tee Box Team

Preston Unck
Preston Unck
Founder & CEO
Brian Godfrey
Brian Godfrey
President
Alyse Carter
Alyse Carter
Chief of Staff
Colby Kendell
Colby Kendell
Chief Marketing Officer
Jeff Hansen
Jeff Hansen
Chief Business Officer
Devin Harper
Devin Harper
Chief Franchise Officer
Austin Kendell
Austin Kendell
Chief Operating Officer
Photo Coming Soon
Ravish Kamath
Chief Technology Officer
Chloe Bennett
Chloe Bennett
VP of Franchise & Development
Justin Cheney
Justin Cheney
VP of Franchise Operations
Kyler Dearden
Kyler Dearden
VP of Instruction
Mitch Oram
Mitch Oram
VP of Revenue & Revenue Operations
Mason Unck
Mason Unck
Director of TEE BOX Athlete Program
Jake Butler
Jake Butler
Director of Franchise Sales
Jordan Bloxham
Jordan Bloxham
Director of Club Operations
Blake Barnes
Blake Barnes
Director of Franchise Success
Colton Manning
Colton Manning
Head of Digital
Brayden Montgomery
Brayden Montgomery
Head of Construction
Photo Coming Soon
Dylan Heath
Franchise Systems Manager
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Erin Bailey
Franchise Implementation Manager
Photo Coming Soon
Peggy Tafoya
Controller

Hear From
Tee Box Fans

  • Super nice facility
    — Tracy Poulsen | google | 04.08.2026
  • Love Tee Box! Awesome facility, awesome staff.
    — Chris Forsey | google | 03.25.2026
  • I’ve loved my time as a Tee Box member so far. The easy use of Trackman and other tools have been super cool. Not to mention how helpful Jordan and crew have been to giving me confidence that I can actually hit a shot consistently.
    — Dylan Heath | google | 03.11.2026
  • Love the Teebox! The assessment with Jordan was huge! He built a custom plan including exercises and stretches to help level up my swing and game! Big fan!
    — Valian Fowler | google | 03.04.2026
  • It's been a great experience. The management has been outstanding in making my presence there feel like l am family. The experience at T Box has been life changing. At my age l am experiencing more agility and and ability to accomplish more in my life. Thank you.
    — Jim Fisher | google | 03.03.2026
  • I had such an amazing experience here! The box assessment and fitting was awesome! Getting a base understand on my body, it’s limitations, and how to correct them to improve my game in terms I understand was phenomenal! Everyone was friendly and welcoming. The space is open and inviting. If you haven’t experienced Tee Box, you absolutely need to because your game will thank you.
    — Ciara Long | google | 01.14.2026
  • Giant fan. Owner and the rest of staff are friendly and helpful. Simulators are nice. Everything is well-kept and clean. The free assessment instantly added maybe 20yd to my carry and gave me answers to questions I didn’t even know to ask. Originally was just interested in the $99 one month trial but I’ve been hooked. Highly recommend.
    — Alex | google | 01.05.2026
  • This is the best place in Davis County to get better at golf. Love the facility and I try to go as much as I can. Great place for kids to learn the game and not feel rushed like some times you do at the course. Jordan is a fantastic coach and Blake is a great owner that takes great care of his members.
    — Jordan Hansen | google | 01.01.2026
  • I joined TeeBox at the beginning of November, and going into it I wasn't 100% sold on the idea as I historically have just hit at a heated range over the winter. I took advantage of the one month trial, and decided to keep it because of how cool everyone on the staff was. Friendly, helpful, kind and professional every step of the way. Every time I have been in there, someone from the staff has gone out of their way to introduce themselves to me. Yesterday, I had my TeeBox assessment with Kyler. It was hands down the coolest thing I have ever done, and I know looking back, it will be the best thing I will ever do for my golf game. They assess not only your swing, but your physical limitations. They give you a fitness plan to improve the areas that aren't quite up to where they could be. The monitors assess your swing and tell you exactly what you need to work on. I have had a swing issue that I have been in lessons since 2023 trying to figure out - their monitor showed me exactly what I was doing in two swings. I can then go in and enter practice mode, where it will monitor the movements I'm making and compare them to what I should be doing. No guessing, no uncertainty, just instant feedback and data on what you are and aren't doing correctly. It is like having a coach sitting there at all times saying "yes" and "no" which is truly invaluable. This is not just a simulator place where you book times and go bang balls, if you utilize the tools you have access to here, this is an incredible training facility. For what it costs every month vs. what you get out of it, it feels too good to be true. Huge thanks to everyone at TeeBox!
    — Ethan Dyer | google | 12.12.2025
  • This was a great experience. I have literally spent thousands of dollars trying to achieve what I did in one session at the Tee Box with Jordan. The swing analysis is head and shoulders above anything I have ever witnessed.
    — Terry Ransier | google | 12.03.2025
  • Without question, the best swing analysis I have ever been involved with. I have literally spent thousands of dollars on lessons and swing analysis and not achieved what I did at tee box in one session with Jordan.
    — Karen Ransier | google | 12.03.2025
  • I threw my husband a birthday party here. We were able to rent out the entire place for 2 hours. The owner was so accommodating and great with communication. Tee box is clean, well kept, and has a great atmosphere. If you’re thinking of book a private event this is the place!
    — Arleigh | google | 09.06.2025
  • I am new to Tee Box and did a physical assessment with Kyler today. He was very professional and reached out before hand to ensure I was ready. During the assessment he was very patient, thorough and explained everything and how it pertains to golf. He showed me what areas I’m weak in and how to improve those weak areas. We hit a few balls afterwards to see my functionality and so he can observe movements. He even gave me some pointers and coached me through some things. I immediately saw improvement. He then walked me through how the track man system works and how to navigate everything. I highly recommend Tee Box to any golfer at any stage! I also highly recommend linking up with Kyler or any other Tee Box coach to get an initial assessment done!
    — Kyle Neville | google | 08.04.2025
  • Just got set up after a fitting with Jordan and I can’t wait for my new irons to get here!! He was awesome to work with and got me into a combo set built around my swing. Zero pressure and didn’t try forcing me into a brand I didn’t like looking down at. He knew I was comfortable with the top line, look and feel of Titleist irons so we started there, tried a few others and then came back to Titleist the end. We spent most of our time getting the right shaft figured out for my ball flight and speed. Can’t wait to get back in for a driver fitting!
    — Skylar Kendell | google | 04.03.2025
  • So glad l have a place to go to! This is the best place to go and get my swing on!
    — Blythe Kasai | google | 02.11.2025
  • Tee Box has been such a unique and impactful way to improve my game. Jordan specifically has made such a difference and would 100% recommend both Tee Box and Jordan.
    — Jackson Pritchard | google | 03.11.2025
  • This place is awesome. Nicest simulators I have ever played. Not to mention the lessons, fittings, gym, puttview, etc. Also the people here are all the friendliest people you’ll ever meet!
    — Izik Pompa | google | 03.05.2025
  • I am a member of the Centerville Tee Box and I LOVE IT! It is SO nice to be able to play golf at any course in the world, in a beautiful, well-maintained environment, right down the street from my house! The owner/operators/employees are welcoming, helpful, and great to talk to. I can play any day/any time I want, any season of the year! It's like a mini vacation. The fact that a golf lesson each month is included with membership is icing on the cake. I can bring my friends any time, and we really have fun hanging out, playing some golf, watching the snow fall outside; or staying out of the 100-degree weather in the Summer...It is indeed my happy place!
    — kathryn ashton | google | 02.22.2025
  • 5 Stars! Fantastic facility! My new favorite place!
    — Steve Barnes | google | 02.16.2025
  • Ladies, sign your SO up for this and they will love you forever. Tee box makes for a fun date night and with friends. Always nice to be humbled to remember how bad I am at golf in not just the summer but now in the winter time now too! Beautifully designed, they've done such an amazing job.👏
    — McKenzie Bednar | google | 02.16.2025
Tee Box circle black vector Tee Box circle black vector Sir Nick Faldo
star

"Tee Box has the best training system in the country!"

— Sir Nick Faldo, 6 Time Major Winner

Tee Box app.

Download the
TBX App

Stay connected to your game. Book sessions, track your progress, connect with your Box Pro, and more in the TBX app.

General FAQs

We believe golf is more than a sport—it’s a skill that builds confidence, healthy habits, and personal growth on and off the course. Here are some of the top benefits of golf:

  • Improves coordination and balance
  • Helps players develop patience and discipline
  • Promotes cognitive health, improves strategic thinking
  • Creates opportunities to connect with friends and community

At Tee Box, we combine professional coaching, industry-leading training technology, golf-specific fitness, club fitting, and a welcoming community to help golfers of every skill level improve their game year-round.

Tee Box uses industry-leading technology, including TrackMan, Sportsbox AI, and PuttView, to provide objective feedback on your swing, ball flight, and putting performance. These tools help our coaches create personalized instruction and more effective practice plans.

Getting started is simple. You can fill out an online inquiry form for more information or visit your local Tee Box location and speak with a team member to discuss your preferred plan.

We want every member to have a positive experience at Tee Box. If you need assistance with cancellations or membership upgrades, our team is here to help through the in-app chat feature, via email at [email protected], or directly through your local Box Pro.

For annual members, cancellation requires payment of the remaining balance for the year. Monthly members can cancel with a 30-day notice. Contact us for any membership changes, and we’ll guide you through the process.

Tee Box is a modern, all-in-one golf training environment built for golfers to practice, train, compete, and improve year-round.

Our facilities include:

  • Hitting bays
  • Event spaces
  • Gym and fitness areas
  • Club fitting and performance analysis
  • Advanced TrackMan simulator technology
See More FAQs

High-Level Support
For Your Improvement

When used alongside the expert coaching at Tee Box, Forj AI becomes a helpful tool for tracking progress, reviewing coaching, and staying focused on the right priorities. This smarter, more personalized approach to improvement helps golfers continue improving long after their practice session ends.

A man playing golf on a course. A man playing golf on a course.
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+5 MPH
Clubhead Speed

Who We Partner With

  • Built Bar
  • Marcella
  • PXG
  • Reef Capital
  • Stix
  • Utah Jazz
  • Black Desert
  • PGA Utah
  • Trackman
  • Paul Davis
  • Handel's Layton
  • Serenity Inc.
  • Mr. Injection
  • Revel TV
  • Zions Bank
  • Young Automotive Group
  • Murdock Auto Team
  • Mtn Ops
  • Big O Tires
  • Sound Vision Technologies
  • ES Solar
  • Northwestern Mutual
  • The Advocates
  • Prospex