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There’s no such thing as a perfect Accessory Dwelling Unit (ADU) Franchisee candidate. While we’ve talked about the ideal traits we like to see in the people we invite into our tiny home franchise system, we love being a business opportunity where people of all kinds can find success! In fact, because our ADU-focused franchise model is such a unique, fresh concept in the residential construction industry, we love meeting with candidates with colorful or nontraditional backgrounds.

Millions of new businesses pop up across the U.S. every year, but according to Investopedia, almost half of those businesses fail within their first five years. While each business’s failure is due to a ton of different factors, it often stems from the person behind the venture being inexperienced in business management.

There are few people who start their own businesses purely because they love the budgeting and expense aspects of establishing and growing something on their own. If you’re part of the majority who feel driven by the idea of becoming your own boss and building more wealth than you ever could have in a corporate job but don’t know how to manage business expenses, rest assured that you’re in the right place!

Accessory dwelling units (ADUs) are an innovative solution that provides affordable housing to residential property owners of all kinds, regardless of their goals or reasons for expanding their existing space. With the growing demand for more solutions in the real estate industry, Anchored Tiny Homes has grown from just one territory in our home state of California to over a dozen franchises across eight states – and counting! – thanks to our first-to-market model that’s fighting to help solve the housing crisis.

When you join a franchise, rather than scrambling to manage marketing on your own, you instead receive a variety of tried-and-true marketing systems in addition to an established brand and a Franchisee support team you can turn to when you have questions. At Anchored Tiny Homes, we take it one step further and handle much of the marketing for you. Let’s take a look at what it takes to market an ADU franchise business and how the ATH team supports your marketing needs.

The need for new solutions to the American housing crisis has grown in recent years, and that demand doesn’t stop at metropolitan areas; suburban communities are seeing equal need for affordable housing. That’s why Anchored Tiny Homes is awarding territories to excited Franchisees, even if they’re not in a major U.S. city, like the newest couple to join our franchise: Josh and Shannon Pulfrey! Allow us to introduce our new Franchise Owners and give you a sneak peek into why they chose a tiny homes franchise for their unique territory.